A reading of Patrick Kelly's "Self-Investment" as published on imprimaturBMX.com. Synopsis: "Before any person or company will invest in someone, that rider must invest in themselves. BMXers in 2016 may have the misconception that being of a certain skill level or having a sponsor is why their favorite rider gets to travel or film a banger video part, but this article disucusses how riders utilize a DIY attitude and their available resources to do all those things without a paying sponsor and why a rider should do all these things to become more desirable to a sponsor."