Dominic, Xander, and Derrick discuss fear and excitement.

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Support this podcast: <a href="https://anchor.fm/soulmatter/support" rel="payment">https://anchor.fm/soulmatter/support</a>

Dominic, Xander, and Derrick discuss fear and excitement. --- Support this podcast: https://anchor.fm/soulmatter/support

Dominic, Xander, and Derrick discuss fear and excitement.

--- 

Support this podcast: <a href="https://anchor.fm/soulmatter/support" rel="noopener noreferrer">https://anchor.fm/soulmatter/support</a>

002. Fear and Excitement

Get sticky.

Positioning is not: copy, logo, content. 

Positioning is: the space you occupy in your prospect’s mind. 

If you’re interchangeable, you’re replaceable. 

Become irreplaceable. 

Get magnetic.

Business

Marketing

Get sticky. Positioning is not: copy, logo, content. Positioning is: the space you occupy in your prospect’s mind. If you’re interchangeable, you’re replaceable. Become irreplaceable. Get magnetic.

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002. Fear and Excitement

002. Fear and Excitement