Strategy is the difference between killing an hour drinking coffee as a team and running a productive brainstorm session. In this episode, we're covering the connections between goals, insights, ideation, refinement, and the results brand dreams are made of.

002. How to design a better brainstorm session

<p>Any brand creative knows the pain of delivering final files, only to receive last minute buzzer beater changes. What started out as “final” can become “final final” or even “final final no really this time.” It’s why file naming is best left to the Operations team. </p>
<p>Heather McG is an Emmy-winning storyteller who’s worked with the world’s most high profile brands. In this podcast, she’s talking about all things brand storytelling, from content to creative and beyond. She’ll focus on practical advice to grow your skills and build a brand story that matters, all in short episodes you can consume while drinking your morning coffee. Final Final, because why deliver once, when you can deliver a dozen times? </p>

Business

Marketing

Any brand creative knows the pain of delivering final files, only to receive last minute buzzer beater changes. What started out as “final” can become “final final” or even “final final no really this time.” It’s why file naming is best left to the Operations team. Heather McG is an Emmy-winning storyteller who’s worked with the world’s most high profile brands. In this podcast, she’s talking about all things brand storytelling, from content to creative and beyond. She’ll focus on practical advice to grow your skills and build a brand story that matters, all in short episodes you can consume while drinking your morning coffee. Final Final, because why deliver once, when you can deliver a dozen times?

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002. How to design a better brainstorm session

002. How to design a better brainstorm session

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