In this episode, I’ll share some insights and ideas on how to focus your team on the ideal sale. The ideal sale highlights which buyers are actually good prospects and which ones are not.

With this information, salespeople can target prospects that are most likely to convert, and therefore save the organization valuable time, money, and effort.

What You'll Learn:

- Tips for creating the ideal client profile

- Understanding the process of the ideal sale

- How to eliminate the idea of a hot lead

- The benefits of collaborating with marketing to ping the ideal prospect 

- How to target the decision-maker within an organization

- Boost lead generation and save time on low-quality leads

- How to build and deepen relationships with an ideal prospect

The ideal client profile is built on the foundation that not all generated leads are worth pursuing. Plus, it's often easier to sell to someone willing to have a sales conversation, rather than trying to convert someone who may be skeptical. Therefore, sales leaders need to create ideal client profiles, target them using personalized messaging, and stop wasting time on low-quality leads.

Resources:

- Full Funnel Freedom https://fullfunnelfreedom.com 

- Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/  

- Connect with Hamish Knox on Twitter https://twitter.com/sandlerinyyc