In this raw, no-fluff episode, Ron Dardar lays out how to build when nobody’s clapping yet—how to show up, set a standard, and keep going until the lights finally hit. We unpack the real origin of The EMOM Company: early scrapes, hard pivots, and the partnership rules that kept the wheels on when pressure spiked. Ron breaks down identity > hype, why “Keep Chasing” is a daily practice, and how to turn setbacks into signal instead of quitting. If you’re grinding in the dark—brand, business, or personal rebuild—this is the operating manual.

What you’ll learn

• A simple framework to ship consistently (even when results are slow)

• Partnership decision rules: roles, disagreements, and trust under fire

• How to translate values into systems (standards, cadence, accountability)

• Turning “no’s,” delays, and failures into useful feedback

• The meaning of “Keep Chasing”—as a discipline, not a slogan

  
  

About Ron DardarCo-founder of The EMOM Company; builder and operator focused on community, standards, and meaningful work; Brandon’s brother-in-law and business partner.

Who this episode is forBuilders in the middle of the grind—founders, athletes, and creators who need a clear, repeatable playbook.

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Keywords: Ron Dardar, The EMOM Company, Keep Chasing, brand building, partnership, startup ops, discipline, identity, resilience, mindset, entrepreneurship, CrossFit community