This episode is going to be all about Meta Descriptions. Although Meta descriptions are not considered to be a ranking factor, they actually are important when it comes to your click through rate and ultimately the position you will take up in the Google Search Rankings.

I still see a lot of websites and blogs who do not capitalise on the power of a good meta description. I understand that writing Meta descriptions is not always easy - let alone fun. That is why in today’s episode, I will not only explain what meta descriptions are and why they matter, I will also give you some key points on how to write a stellar meta description.

Key Takeaways 

1. Your meta description should be around 155 characters 

2. It should be written in an active voice 

3. The meta description should have a call to action 

4. Your meta description should contain the focus keyword 

5. Meta descriptions need to match the content of the web page they are describing 

6. Every meta description should be unique