In this episode, Coach J and The GMan discuss customer buying psychology. Marketing your service as “the cheapest” never turns out the way you want it to. You may believe that with a lower price, you’ll get more customers and make up for the discounted rate, but in reality, to achieve that lower rate, you … <a href="https://hard-shop-life.blubrry.net/2024/03/01/hsl-best-of-episode-2-do-customers-buy-only-on-price/" class="more-link">Continue reading <span class="screen-reader-text">#002: HSL Best of Episode: Do Customers Buy Only on Price?</span></a>

In this episode, Coach J and The GMan discuss customer buying psychology. Marketing your service as “the cheapest” never turns out the way you want it to. You may believe that with a lower price, you’ll get more customers and make up for the discounted rate, but in reality, to achieve that lower rate, you … Continue reading #002: HSL Best of Episode: Do Customers Buy Only on Price?

In this episode, Coach J and The GMan discuss customer buying psychology. Marketing your service as “the cheapest” never turns out the way you want it to. You may believe that with a lower price, you’ll get more customers and make up for the discounted rate, but in reality, to achieve that lower rate, you … <a href="https://hard-shop-life.blubrry.net/2024/03/01/hsl-best-of-episode-2-do-customers-buy-only-on-price/" rel="noopener noreferrer">Continue reading #002: HSL Best of Episode: Do Customers Buy Only on Price?</a>

#002: HSL Best of Episode: Do Customers Buy Only on Price?

We created this Podcast for the Men and Women of the Automotive Industry.  We’ve been in your shoes.  Parts, Service, Bodyshop, Advisor, Technician.  Our focus is share the best techniques of fixed ops departments and other departments that help promote fixed operations. Each week we will share our stories,  the story of others, and YOUR stories.  Join Coach J and the G-Man for the latest tips, techniques, and successes of the automotive community.

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We created this Podcast for the Men and Women of the Automotive Industry. We’ve been in your shoes. Parts, Service, Bodyshop, Advisor, Technician. Our focus is share the best techniques of fixed ops departments and other departments that help promote fixed operations. Each week we will share our stories, the story of others, and YOUR stories. Join Coach J and the G-Man for the latest tips, techniques, and successes of the automotive community.

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#002: HSL Best of Episode: Do Customers Buy Only on Price?

#002: HSL Best of Episode: Do Customers Buy Only on Price?