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002 Inditex Qualitative Analysis


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Inditex (fashion retailer) analysis from a qualitative standpoint.

Written post: http://stockpickinginsights.com/inditex-qualitative-analysis/


Let’s start with the basic premises of a fast fashion company:

  • People like to look good. This applies to anything that others see: beauty products, a watch, shoes, an iPhone, you name it;
  • People don’t like to wear the same clothes all the time. Think about when someone decides to buy new clothes because their current ones are “old”.
  • This is the root of the purchase. Inditex understood this and created a business model around it:

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