The key topic of today's episode is business turned personal with us using a business strategy book and the key topics it touches on and how it could be used for ourselves as well. 

Book "Good Strategy/Bad Strategy", written by Richard Rumelt who is a professor at the University of UCLA in their school of Business touches on what defines as Bad Strategy and what is Good Strategy and the elements that lye within it. 

Today we touch on Bad strategy because there is so much out there and we choose to accept it.

Key points are the 4 factors that make up bad strategies:

1. Fluff

2. Failure to face the challenge

3. Mistaking goals for strategy

4. Bad strategic objectives