Jeff Diana is an Investor & former Executive at several legendary tech companies. He is also an advisor for companies like Calendly & Twine Labs.

Jeff is the former Chief People Officer at Atlassian, a now $42 Billion dollar company with the highest revenue/valuation multiple of any company in history traded in the stock exchange. 

He was responsible for the recruitment, growth and development of Atlassian's most important asset – its people – across its global presence, as well as for the growth and protection of Atlassian's unique corporate culture.

Prior to joining Atlassian in 2012, Jeff was CPO at SuccessFactors (an SAP company), where he built a new HR function from the ground up, played an integral role in designing the company's roadmap, and hosted speaking engagements with customers worldwide. Previously, Jeff was Chief HR Officer at Safeco, where he helped drive a re-invention and growth strategy and handled key negotiations on the people aspects of a merger with Liberty Mutual. Jeff has also held HR leadership roles at Microsoft, General Electric and Bell South. Jeff holds a master's degree in sociology from the University of South Carolina-Columbia, and a master's degree in HR management from the Moore School of Business at the University of South Carolina. He's also on the advisory board for Smart Recruiters.

Tweetable Quotes:

• "No founder is an expert in everything." – Jeff Diana
• "Put your freaking investors to work." – Jeff Diana
• "Think business first and then figure out how to translate that into the function you’re working, that will always differentiate you." – Jeff Diana

Jeff Diana's Top Plays:

1. Have a clearly defined mission.
2. What you do and how you do it matter equally.
3. Understand your zone of genius.
4. Narrow down your concept until you can’t narrow it any further.
5. Find your friction points with team members and investors early on.