Many of us have a voice inside of us that’s yearning for more. It’s begging for deeper relationships, to create something unique and special and to help others achieve more but too often we fall short of our goals and there is one CRUCIAL first step that many of us miss. On this episode Kristian Castro, the Founder and CEO of 262Hospitality is going to help us unlock our true potential by getting us clear on this first step. For over 10 years Kristian has been coaching and mentoring hospitality industry professionals around the country. And with his background as a professor in higher education at Johns Hopkins University and an MBA to go along with it, his vision of becoming the education source for hospitality training is well within reach and whether you are a hospitality professional or otherwise, he has some knowledge to drop on us all. He’s been published in the Journal of Product and Brand Management for his work in relationship marketing. He has led multiple workshops in business, time management, marketing and branding. And the common thread through all of it is his love of people which is evident in his personal mission to make a positive impact and provide value for each person he comes in contact with.