In this conversation, I sat down with my very first guest, Dick Ayres – a global business leader who traded 25 years at GE for a life of purpose, impact, and alignment.

Dick shares how he went from senior executive at one of the world’s largest companies to co-founding Literrati, an environmental startup tackling global litter, and building a life rooted in values, family, and contribution.

Topics in this episode:

• Why Dick walked away from a thriving corporate career at GE
• The Be–Do–Have model and how it flipped his approach to life
• What it means to live from the inside out instead of the outside in
• Starting over with a blank sheet of paper and following intuition
• Building Literati into a global community and environmental force
• How volunteering and giving back brings unexpected fulfillment
• The importance of caring for the caregiver and making space for what matters

If you’ve ever felt “life is good, but could be better,” this episode will inspire you to pause, create space, and reimagine what’s possible.

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We talk about:

• 00:00 Welcome to Live Your Jam
• 03:15 From GE Executive to Entrepreneur
• 07:00 The “Itch” for Change
• 10:00 Discovering Coaching & the Be–Do–Have Model
• 14:00 Starting Fresh with a Blank Sheet of Paper
• 17:00 Building Literrati and Tackling Global Litter
• 21:00 Volunteering, Mental Health, and Community Impact
• 25:00 Living in Flow vs. Corporate Treadmill
• 27:00 Family Goal-Setting & Caring for the Caregiver
• 30:00 Finding Fulfillment in Small and Big Ways
• 32:00 Closing Reflections & Call to Action

Connect with Dick

• Website: https://www.litterati.org/ 
• Amafe: https://www.amafe.org/en-gb 
• Grandes Amigos: https://grandesamigos.org/ 
• LinkedIn: https://www.linkedin.com/in/dick-ayres-1a6a168/ 

Connect with Ellen 

• Instagram: https://www.instagram.com/liveyourjam 
• LinkedIn: https://www.instagram.com/liveyourjam 
• Facebook: https://www.facebook.com/liveyourjam 
• YouTube: https://www.youtube.com/channel/UCnj7_LS2kaxfyPsAd1Hne8g 
• Website: https://liveyourjam.com/