There is no shortage of new personal care companies vying for the top spot of beauty/skincare DTC darling. That said, few are focused on providing high quality and affordable products for men. The industry is inundated with brands just for women, and Matt Mullenax (Founder & CEO of Huron) is determined to change that. He started Huron in his kitchen to deliver a superior product than what he was used to finding in the pharmacy. We talk about validating your idea before making a hefty investment, being customer centric, learning to delegate and much more.