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002: Mehrabian Experiment. The biggest communication myth.
“Nonverbal communication makes up as much as 93% of all communication” – this claim is the biggest distortion repeated in books, press articles, and communication training. Where did it come from? What is the truth?
Many people believed the claim that 93% of all communication is nonverbal. And this claim keeps getting passed on.
Where did this distortion come from?
To understand the real meaning and context of Mehrabian’s study, we need to go back to the 1960s. Albert Mehrabian, a psychology professor at UCLA, conducted a series of studies on nonverbal communication. His research focused on how people interpret conflicting messages – situations in which the verbal content contradicted the tone of voice or facial expression.
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By Piotr Garlej“Nonverbal communication makes up as much as 93% of all communication” – this claim is the biggest distortion repeated in books, press articles, and communication training. Where did it come from? What is the truth?
Many people believed the claim that 93% of all communication is nonverbal. And this claim keeps getting passed on.
Where did this distortion come from?
To understand the real meaning and context of Mehrabian’s study, we need to go back to the 1960s. Albert Mehrabian, a psychology professor at UCLA, conducted a series of studies on nonverbal communication. His research focused on how people interpret conflicting messages – situations in which the verbal content contradicted the tone of voice or facial expression.