Nate Checketts is the Co-Founder & CEO of Rhone, a men’s performance lifestyle brand founded in 2014. Prior to Rhone, Nate worked for and consulted with some of the biggest technology and entertainment properties in the world including Cisco, The NFL, Legends, FanVision and Sport Radar. Nate is also an avid entrepreneur who founded and launched 4 companies before the age of 30, including Rhone and Mangia Technologies, whose patents were later acquired by the San Francisco 49ers. In 2020 Nate was selected by the Sports Business Journal to their 2020 list of Forty leaders under Forty. In addition to Rhone, Nate also serves as Chairman of the Board to Beyond Type 1, a non-profit dedicated to the community of those with Type 1 Diabetes. Nate carries himself with a calm confidence that is rooted in humility and appreciation and he is one of the most thoughtful and intentional people I’ve ever had the opportunity to speak with. But above it all, he is an incredible man, husband, and father and I’m so grateful for the opportunity to have him on the show.

Overview of Discussion Points

• Bringing up the next generation of men
• Leading with love and leadership, not shame
• Ryan Holiday - “Statue of Responsibility”
• Nate’s Childhood
• 3rd of 6 children
• brother Spencer has a very success sports podcast in Utah
• Nate’s Dad, Dave
• No tactic to intentionality, sincere
• What made him mad - entitlement, acting better than
• Parents did a great job on intentionally parenting in a privileged home
• Nate’s definition of success
• Living up to dad’s level of success
• Marriage
• how they met
• the role she plays in the family
• Lesson from mother - “love is a verb”
• marriage advice - “go to bed angry”
• Fatherhood
• Favorite part of being a dad is witnessing his kids develop
• Discussion about not over programming kids and letting kids be kids
• Intentionality of coaching character development
• Being the person our kids see us as
• What Nate struggles with
• Inferiority complex
• Relaxing
• Self-talk
• What Nate wants his kids to remember about him

Where to follow:

• Rhone
• Website: www.rhone.com
• IG: @rhone
• Nate
• IG: @natechecketts
• LinkedIn

References

• Ryan Holiday - Statue of Responsibility: https://ryanholiday.net/why-we-need-a-statue-of-responsibility
• Spencer Checketts (Nate’s brother) radio show: https://podcasts.apple.com/us/podcast/the-drive-with-spence-checketts/id1476325554
• VestaBoard: www.vestaboard.com
• EveryMan: www.vestaboard.com