In this episode, we're joined by niche expert Raquel Diehm as she guides us on how to identify your niche and level up in business! 

Raquel is a passionate coach and author of The Niche Bible, dedicated to helping entrepreneurs transform their passion into a profitable coaching business. Through her coaching, Raquel guides clients to identify their niche, create impactful programs, and attract high-paying clients. 

Whether you're just starting out or looking to refine your business focus, you'll learn the power of niching down—and why it could be the game-changer your business needs.

Today we talk about:

• Defining What A Niche Is 
• Real Life Examples of What Niching Down Look Like In The Real World
• What To Do When Something Isn’t Working
• A Proven Template To Follow When Identifying Your Niche

Follow Along With The Slide Deck: https://tinyurl.com/bmbrs5n2

Host Contact Info:

Adam Williams - Host M.I.N.T. Project Podcast 

Website: https://elevestcapital.com/

Instagram: @awinvests

Email: [email protected]

Guest Contact Info:

IG: @rocky_diehm

https://www.raqueldiehm.com/

- Send an email to apply to be on the M.I.N.T. Project Podcast: [email protected]

- Chat with Someone at Elevest Capital:  https://tinyurl.com/3t2p7a65

Connect and follow our other platforms:

Watch on YouTube: https://tinyurl.com/z2vm9tkp

Watch on Rumble: https://tinyurl.com/4k2sa75y

Listen on Spotify: https://spotf.fi/4pUsWHw

Listen on Apple Podcasts: https://tinyurl.com/5n7w5hk8

Elevest Capital Instagram: https://tinyurl.com/yt5vzt4n

Chapters:

0:00 Coming Up

0:15 Introduction

0:52 Clear Niche Equals More Business

2:05 ‘Nitch’ or ‘Neesh’

2:50 What Is A Niche

3:49 Welcome To The Niche Games

4:54 Meet Steve

5:23 What Is Elevest Capital

5:52 Who Did Steve Pick

6:14 Meet Lisa

6:54 Meet Carlos

7:33 Meet Daniel

8:41 Meet Samantha

9:27 What Did Learn

10:41 Real Life Example: Nike

11:59 Real Life Example: Starbucks

12:28 Real Life Example: Airbnb

12:54 Real Life Example: Spanx

13:44 How To Get Clear On Your Niche

14:02 Phase 1

15:27 Niche Statement

15:51 Avatar Profile

25:54 Pain Points & Desires

30:32 Next Steps 

31:48 Phase Two

32:22 Your Niche Is The Roots a Tree

34:59 You Don’t Need To Start Over

36:26 Follow This Template

39:37 Update Your Messaging

40:06 Update Your Niche and Messaging

40:35 Scaling Example

41:48 Adam’s Questions

47:40 The Act of Getting Started

49:16 Wrapping Up

49:27 Where To Follow Rocky

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