This episode of the Passport Travel Marketing & PR podcast features an interview with Allison Sitch from Marriott about hotel PR: what it is like today and how it has changed.

Allison currently leads the public relations strategy for the hotels of the Americas. Focused on supporting continent business objectives, elevating the Marriott International portfolio of 30 hotel brands, driving destination messaging to drive interest to 35 countries and 4,700 hotels. Oversees consumer public relations that promotes retail promotions and strategies in addition to loyalty programs, digital, technology and marketing innovation, buzz marketing partnerships and original content that drives consumer opinion. Responsible for successful development and execution of strategic consumer public relations from Canada, down through North America, the Caribbean and South America.