David M. Frankel is the inventor and Founder of Perky LLC- The Clothing Innovation Company. He has 20 years of experience in Sales, Marketing and Manufacturing and has spent almost the last 2 years launching his product. His journey was also featured in the November issue of Inventor's Digest.  David brought a lot of energy to this episode and we covered a lot of topics:

In this episode, we learn 

* How David came up with his idea and tested it himself

* The design tradeoffs he had to consider, and how testing helped him with those decisions

* Why he chose to manufacture it abroad (for now!)

* How he interviewed patent lawyers and picked the right one for him

* Why he chose to self-fund product development

* How he got into the Amazon Vendor Associates program

* How he uses outside sales representatives to sell Perky Collar to retail stores

* How to step out of your comfort zone and push through to make progress 

Links and resources mentioned in this episode

* Website: perkyllc.com

* Perky Collar on Amazon 

* How does the Perky Collar work? Watch this short video.

* The November 2015 Issue of Inventors Digest, go to pages 29, 30, and 31

* Social Media

* Facebook: facebook.com/PerkyCollar

* Instagram: instagram.com/PerkyLLC

* Twitter: @PerkyLLC

* Pinterest: pinterest.com/PerkyCollar