Sam sits down with two of the founders of SAN Sound -- a music discovery platform that combines next-gen crowdsourcing with Web3-enabled hardware -- Jon Kaku and Devin Marty. They chat about the impact of the pandemic on musicians, DJs and all forms of content creators and how blockchain-based technology helped many in the space continue to connect with their fans and earn a living. Kaku talks about the interesting struggles that a hardware startup can face and a few of the aces he had up his sleeve. After a ELI5 explanation of what SAN is, Kaku talks about how it is important to bring the recommendation engine back into the hands of the listeners, rather than a centralized entity. At its soul, SAN is focused on making a personal interaction between artists and fans. By applying ZK Proofs to their revocable soul-bound tokens, SAN is combining web3 and ticketing technology that will allow artist to identify their superfans in a privacy preserving manner.