The Daren Martin Show

002: The Art of the Business Actionable Mantra


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Most company mission statements are beyond dull and unispiring. They represent boring companies with boring visions. In this episode we talk about the concept of a BAM from the book A Company of Owners and how transformative a core statement like those found in companies like the Ritz Carlton can drive behavior. #DarenMartinShow #ACompanyofOwners

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The Daren Martin ShowBy Daren Martin, Phd

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