<p>Investing in a powerful Customer Relationship Management (CRM) platform like Salesforce is often viewed as a game-changing move for companies aiming to elevate their customer engagement, streamline operations, and drive revenue. But there’s a silent adversary that can erode even the most promising ROI: poor user adoption.</p>

Investing in a powerful Customer Relationship Management (CRM) platform like Salesforce is often viewed as a game-changing move for companies aiming to elevate their customer engagement, streamline operations, and drive revenue. But there’s a silent adversary that can erode even the most promising ROI: poor user adoption.

002. The Hidden Costs of Poor CRM Adoption and How to Avoid Them

“CTO Edge” is your go-to podcast for sharp, strategic insights into Salesforce technology and enterprise architecture. This show dives deep into the challenges, innovations, and best practices of Salesforce implementations. Whether you’re a tech leader, developer, or consultant, you’ll get practical advice, industry trends, and real-world strategies to scale Salesforce successfully. Stay ahead of the curve and gain the edge in your Salesforce journey!

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002. The Hidden Costs of Poor CRM Adoption and How to Avoid Them

002. The Hidden Costs of Poor CRM Adoption and How to Avoid Them