You’ve got your Lambo Goal. You wrote out the 20 steps we talked about in the last episode.

One of the things you wrote was that you wanted to start a new business. You have an idea for a business but you’re not sure how to validate your business idea.

We give you some guidance on how to know whether people will even buy your product or whether you’re building the right thing.

You might have a product that sounds cool to you, but if no one actually wants it, that does you absolutely no good!

How do you know if people will actually pay for something? No, it’s not as simple as asking them. You can get 10 people to say they’d buy your product out of politeness and still have zero sales.

We’ll show you how to observe your potential customers and find out exactly what they’re looking for. In this episode, we’ll help you make sure the next thing you build is something people actually want.