A lot of people have asked, "Why do I have to know the deeper meaning behind what I do? Can't I just make cool stuff?" The answer is simple: without goals, drive, and a clear understanding of what your brand is, it's next to impossible to stand out in a saturated world of noise.

Your values are what guide and steer your brand to establish consistency and promote trust. Your mission is the culmination of your values to declare what you’re all about. Your purpose is your philosophy, the reason behind what you’re doing.

In this episode, Cory and Kyle outline examples of values, provide clarity to what a brand's mission is, and help to uncover the real meaning behind why your brand exists. You'll learn why having a foundational understanding of what your brand is doing, why it exists, and what it stands for is crucial to success.