Welcome to CEO Brain Food, a show aimed at providing key insights, fresh perspectives, and proven tools that CEOs can apply to build enterprise value, generate higher profits and develop the talent needed to succeed in their businesses.

In this episode of CEO Brain Food, Michael breaks down the importance of identifying the core competency within an organization in order to gain a competitive advantage in the marketplace. Through historical case studies from Southwest Airlines and L’Oréal, Michael highlights how organizations leverage their differentiation in order to profit. Finally, Michael speaks to the importance of identifying and understanding the core customer and provides organizations with questions to reflect on as they begin the process of identifying their core competency.