As a newly trained coach, I spent years looking for an answer to this question.

During this episode Karim describes, how thousands of coaches struggle for years after getting their coaching training course, to know how to build their business without getting the answer.

--- Transcript ---

What's up everybody? This is Karim Amri . And welcome back to the Coaching Secrets podcast

I’ve attended the first coaching training over 5 years, ago, , and I was amazed about this powerful, life and business changing concept, I remember I’ve conducted 1 or 2 practice sessions during the training, and get a certificate as Professional Coach, it was strange, the feeling I’ve felt the first day after the training,

“ I’ve said to myself: does this thing really works ?”

In fact I’ve almost forget everything I’ve been taught the previous 5 days, and kept for weeks asking myself that question. While my wife reminding me : “Karim, we’ve paid x amount of time and money for that, It must work”.

I’ve used my influence to convince someone that I can help him change his life with Coaching, that I told him I master it , and started conducting a series of sessions, it was funny that time, how in a coaching relationship , while everyone believe in the process, the coach is not. Coming from numbers, drawings, and MEP background it was still challenging for me to accept that we can change things just by talking.

As I decided already to quit my job, and start a career in personal Development and coaching, I had no option other than looking for another advanced coaching training to enrol in it, and so it was, I’ve attended my second coaching training, with a goal to find answers to all my questions,

how does this thing work?

How we can measure it’s efficiency?

How we can build a business around it ?

Unfortunately, despite the fact that skill wise the training was good, I couldn’t get a satisfying answer to any of my questions, in fact it was not about the training or trainer quality , but everything was set in a way not to cover this part.

Years later I discovered that great coaching training content are available, less than 100$ on the web.It was hard, to accept that after spending thousands of dollars, and days of training, I’m still not able to answer my basic questions: how does this thing work? How we can measure it? How we can build a business around it ?

As I was determined to find a way to make it work, so I looked for bigger names, and bigger schools. Ive said to myself, these are the guys who will answer my questions.And again the same thing with happen, with a slight difference, the cost was bigger and the certificate more valuable, but the poor trained Coach is still not sure how to get this thing work and how to build a business around it.

I started shifting my focus towards training, until one day, I was listening to a book while Ubering, taking a Walmart employee home, and the guy reading the book, said something like: "You are good enough the way you are now, If your client went daily to speak to the street light and shares his issues, he will feel better after a week of doing so, and I think you’re not lighting like a street light but you can at least share a smile and interact with your client”

It was like a lightening that hit my head that night. I’ve dropped off the customer at home, put myself off line and headed home to digest that and avoid loosing the insight I’ve got.In fact I discovered that day, that most of what I needed to build my career as a coach, is not covered by the Coaching programs themselves, but by others in different books and programs,

whether about leadership,

marketing,

organizational behavior

or business building

and others

and I’ve shifted my focus from coaching books and coaching courses to anything else but coaching, weeks later I’ve got my first contract, $ 6000, not that big amount, but I’ve got what I’ve asked for..

I’ve discovered after speaking with many trained coaches, that I was not alone, that my story with the search for answers is the story of thousands of trained coaches, I was shy to ask other coaches like me before and share my thoughts, because it was kind of embarrassing, but I discovered later that lots of unsaid questions and thoughts are disturbing the majority of newly trained coaches, sometimes for months, years (Like my case) and sometimes forever, as many got trained then never continue.

For years, I went trough what a coaches needed, whether to develop themselves or build their businesses, I’ve tried and tested and still trying and testing new things everyday, many things didn’t work, but few did and that’s all we need to develop our business,help coaches monetize and practice their skills and develop this industry.

For the last few years, coaching was and still considered as one of the most growing industry in the world, with over 15 Billion Dollar in 2019, being in the top of this industry is what any coach needs, to be in the 20% tribe who’s making the 80% profit of the industry.

Thank you everybody for listening. And I'll talk to you soon. Bye for now..