Introduction

* Understanding the struggle with consistency despite having the tools, ideas, and workflow.

* Goals and plans without execution lead to frustration.

* Tips and strategies to maintain consistency without burning out.

* For creators and service providers focusing on brand awareness and lead generation.

Timestamps

[0:01] The struggle is real… This video shares tips for creators and service providers focusing on brand awareness and lead generation.

[0:28] Use the 3H strategy along with the 12-week year for a realistic content plan, avoiding burnout and inconsistency.

[01:25] 3H strategy notes - Help, Hub, Hero

[04:12] Conduct an audit, set goals, define content types, platforms, audience, and frequencies for a content plan.

[05:30] Use ChatGPT for content planning, generate themes, FAQs, and content ideas, then create a 12-week content plan.

[07:44] Focus on consistent content creation, streamline your process with templates, schedule tasks, and celebrate wins to stay motivated.

Key Takeaways

1. Embrace the 12-Week Year Strategy

* Using the 12-week year framework to create realistic and manageable plans.

* Unlearning old habits and starting fresh for better consistency.

* Focusing on ease and avoiding burnout.

2. Implementing the 3H Strategy

* Help Content: Short form, searchable, and evergreen. Educational and instructional to build brand awareness and lead generation. Examples: How-tos, FAQs, top lists, step-by-step guides, tips, and tricks.

* Hub Content: Main repeatable content to engage your existing audience. Short or long form, posted weekly, biweekly, or monthly. Examples: Vlogs, day-in-the-life videos, behind-the-scenes, personal stories, motivational videos.

* Hero Content: Promotional content posted monthly, quarterly, or bi-annually. Examples: Webinars, campaigns, case studies, success stories, live streams, behind-the-scenes for launches, promotional videos.

3. Creating a Content Plan

* Audit your current content to identify what works and what doesn't.

* Define goals, purpose, unique selling points, topics, monthly themes, content types, tone, and offerings.

* Identify primary and secondary platforms for discovery and repurposing.

* Understand your audience's struggles and tailor your content accordingly.

4. Leveraging Tools and Platforms

* Utilize tools like ChatGPT for content planning.

* Start or enhance your email list using platforms like MailerLite, Beehive, and Substack.

* Substack for newsletters and podcasts, distributing to Apple Podcasts and Spotify.

5. Practical Tips for Consistency

* Break SMART goals into manageable daily and weekly actions.

* Be flexible and adaptable, considering audience feedback and energy levels.

* Focus on content creation for long-term engagement rather than fast results.

* Use templates and checklists to streamline your workflow.

* Set notifications and automate tasks using tools like Notion and Google Calendar.

* Batch create content on high-energy days and monitor progress regularly.

* Celebrate wins, big and small, to maintain motivation.

Resources

* Watch full video on YouTube

* How to create your own "Binge Bank" | Shaan Puri

* Write YouTube scripts faster

* Simplify YouTube workflow

Listen on Apple Podcasts, Spotify, YouTube

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