If you think you knew Host Eric Levine, think again.

On this episode of Tip Not Included, Eric gets raw, emotional, and very personal as he shares his biggest business failure.

Consider this. In 2003, he wrote a check for $21K to invest in an ice cream franchise. Seven retail stores, accolades up the wazoo, and millions of dollars later, Eric and his partners had to file for bankruptcy in 2007. As he relates, the experience left Eric feeling lower than what pittance was left in his bank account.

But what goes down, must go up. The experience taught Eric some important life lessons which he shares with you on this latest episode. As Eric points out, failure should be looked at as a badge of honor because no great success was ever achieved without it. The "f bomb" (failure, that is), is just a step toward achieving your dreams, Eric believes. 

Want to see someone's real character? Ask them about their own failures. You don't need to ask Eric though, because he openly shares them on Tip Not Included, AND in his book "Melted", which recounts how he lost millions in that ice cream business. In fact, the first 25 people that email Eric will get a signed copy of the book sent to them (include your name and mailing address in your email). Read it and learn from Eric's mistakes. Because at the end of the day, Eric is convinced, you shouldn't be afraid of failure. You should be afraid of mediocrity.

Email Eric Levine at: [email protected]