The phrase goes something like: It’s not what you sell, it’s what you keep. So anytime you can reduce costs by reducing touch points, getting better rates, lowering shipping costs, managing inventory storage and increasing inventory turnover you gain margin. Gaining margin with little or manageable negative affect on your business can make the difference between a successful enterprise and one on the way out. In this episode I give you some areas to look hard at. This list is not all inclusive but it does address the low hanging fruit that can help optimize your business. Here is the example I reference in the podcast Mentioned in this episode Selleressentials – Greg Purdy’s information website with best list of Prep/Fulfillment centers WebRetailer’s Supply Chain Management Cost control and efficiency article