Finally, Marketing That Works

#003, A Wine-full Pilot Episode with Wine Spies CEO, Agent Cru, as he talks about the Keynote of his Business.

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A wine industry professional and CEO of Wine Spies--Agent Cru aka Addison Rex, who has a mission to secure special, top-secret deals on the world’s best wines, takes you to a perceptive discussion of sharing his experiences as a veteran entrepreneur. Learn all and more now! On the Finally, Marketing That Works Podcast.

Highlights of This Episode

  • [01:16] Wine country Sonoma

  • [02:05] So many wineries. It's insane

  • [02:31] Muscadine grapevines

  • [03:16] Wine Connoisseur

  • [04:06] People's attitude towards wine

  • [06:03] Differentiates a $3 bottle wine to a $1000 or $25

  • [06:20] Scale of the production

  • [08:11] Literally added some basic flavoring

  • [08:33] Wine Spies, internet flash sales

  • [10:53] "We kiss a lot of frogs to find the prince on your behalf" 

  • [11:27] "42 hundred licensed wineries in Napa and Sonoma alone"

  • [12:30] "A warehouse just for wines"

  • [13:17] Interesting marketing case study

  • [16:58] Creating excellent sales funnels

  • [17:56] "Badass!"

  • [18:30] August 2, next-generation launch party

  • [19:31] "Whenever anyone asked me about getting into the wine industry, my very first advice is don't!"

  • [24:27] Cross-market and pollen

  • [25:18] Large fortune

  • [28:10] Secrets of our success


    • YouTube Vidoe Podcast Link: 

    https://www.youtube.com/watch?v=JV6J7046sew  

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    Finally, Marketing That WorksBy Mitchell Slater
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