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#003: Ayesha Mathews Wadhwa - Finding Purpose In Branding & Design, Immigrating from India, & More
In this episode, Deepa is joined by Ayesha Mathews Wadhwa, Senior Director and Head of Global Brand Experience at Nium. Ayesha, an immigrant from India like Deepa, shares her story, ranging from her journey to the U.S. to her distinctive approach to branding and personal values. Deepa and Ayesha explore how to find community, tapping into one’s flow state, and understanding what energizes or drains us. Ayesha also shares her commitment to the principle of “Pyar se” (meaning ‘with love’) in all her endeavors, and her experiences of learning and collaboration within a community of like-minded individuals.
About Ayesha:
Ayesha was raised in Bangalore, India and educated in the cultural nexus of New York, Paris, and San Francisco.
A graduate of Parsons School of Design, Ayesha has over fifteen years of experience crafting strategy and creative direction for global companies including Apple, Amazon Lab126, Databricks, Facebook, Sephora, The Insight Labs, Transunion and The Smithsonian.
Ayesha’s approach to design is thoughtful, considered and comes from a place of inquiry. She orchestrates beauty with meaning and purpose, bringing a vibrant curiosity and insatiable appetite for learning (and unlearning).
With a background in brand building, digital design, and marketing, Ayesha has been published in Forbes, Women 2.0, YourStory.in, and Branding Magazine. A passionate advocate for the Female Economy, Ayesha is a speaker, start-up advisor and angel investor who is often invited to judge pitch competitions and new media award shows.
Ayesha founded PIXINK in 2009, a brand and design firm that was acquired in 2015 by FactoryX (launched by Google X co-founder).
Since then she's consulted with Capital One as a Creative Director, joined Carbon Black [now VMware Carbon Black] as Design Director in November 2016 and got a surprise promotion to Mom in February 2017! Ayesha is a Founding Circle member and Chair of the Brand Studio at Neythri. She was on Board Marketing Committee at The Asian Art Museum and is an advisor for Dhana Inc and Prototype Thinking Academy.
Downtime for Ayesha includes serious play with her toddler and planning sumptuous celebrations with her #framily
Connect with Ayesha:
https://www.linkedin.com/in/ayeshamathews/
https://www.ayeshamathews.com/
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By Deepa Pulipati, Redmond Media LabIn this episode, Deepa is joined by Ayesha Mathews Wadhwa, Senior Director and Head of Global Brand Experience at Nium. Ayesha, an immigrant from India like Deepa, shares her story, ranging from her journey to the U.S. to her distinctive approach to branding and personal values. Deepa and Ayesha explore how to find community, tapping into one’s flow state, and understanding what energizes or drains us. Ayesha also shares her commitment to the principle of “Pyar se” (meaning ‘with love’) in all her endeavors, and her experiences of learning and collaboration within a community of like-minded individuals.
About Ayesha:
Ayesha was raised in Bangalore, India and educated in the cultural nexus of New York, Paris, and San Francisco.
A graduate of Parsons School of Design, Ayesha has over fifteen years of experience crafting strategy and creative direction for global companies including Apple, Amazon Lab126, Databricks, Facebook, Sephora, The Insight Labs, Transunion and The Smithsonian.
Ayesha’s approach to design is thoughtful, considered and comes from a place of inquiry. She orchestrates beauty with meaning and purpose, bringing a vibrant curiosity and insatiable appetite for learning (and unlearning).
With a background in brand building, digital design, and marketing, Ayesha has been published in Forbes, Women 2.0, YourStory.in, and Branding Magazine. A passionate advocate for the Female Economy, Ayesha is a speaker, start-up advisor and angel investor who is often invited to judge pitch competitions and new media award shows.
Ayesha founded PIXINK in 2009, a brand and design firm that was acquired in 2015 by FactoryX (launched by Google X co-founder).
Since then she's consulted with Capital One as a Creative Director, joined Carbon Black [now VMware Carbon Black] as Design Director in November 2016 and got a surprise promotion to Mom in February 2017! Ayesha is a Founding Circle member and Chair of the Brand Studio at Neythri. She was on Board Marketing Committee at The Asian Art Museum and is an advisor for Dhana Inc and Prototype Thinking Academy.
Downtime for Ayesha includes serious play with her toddler and planning sumptuous celebrations with her #framily
Connect with Ayesha:
https://www.linkedin.com/in/ayeshamathews/
https://www.ayeshamathews.com/