Hello, my dear Business Brewery friends! Today I am sharing an incredible conversation I had with Kaitlyn Parker from Copy Uncorked. Kaitlyn spoke about just how important and impactful copywriting is for the online business owner.

Done well your copy will have a profound impact on brewing a business that is built on authentic connections and best captures the true essence of your brand. We share hands-on strategies to elevate your website copy right now and how to set yourself up for future growth as your brand evolves and changes. Plus, Kaitlyn really unpacked how to know when it's the right time to hire a professional copywriter and when you should lean into the messy and wonderfully clarifying process of DIYing your copy. Seriously, this episode is so full of insights, practical applications, and encouragement! I hope you enjoy every second!

For the full transcript of our conversation, you can head to my website at https://caffeinatedsites.co/podcast.

Get a Caffeinated Site: https://caffeinatedsites.co

Download my Framework for Curating On-Brand Stock Images (for free!): https://caffeinatedsites.co/stock

COPY UNCORKED LINKS:

☕️ Copy Uncorked Courses: https://cuedu.copyuncorked.com/course

☕️ Resources by Copy Uncorked: https://copyuncorked.com/resources

INSTAGRAM LINKS:

☕️ The Business Brewery on Instagram:  https://www.instagram.com/thebusinessbrewery.co

☕️ Copy Uncorked on Instagram: https://www.instagram.com/copyuncorked 

BLOG POSTS & RECOURSES MENTIONED:

☕️ What You Need to Do Before Working With a Copywriter: https://copyuncorked.com/what-you-need-to-do-before-working-with-a-copywriter

☕️ Copy Hackers: https://copyhackers.com The Copywriter Club: https://thecopywriterclub.com

CU’s BUSINESS BOOK RECS:

☕️ Everybody Writes by Anne Hanley*: https://amzn.to/49PJBqc 

☕️ Alchemy by Rory Sutherland*: https://amzn.to/47INOtU 

☕️ Building a Story Brand by Donald Miller*: https://amzn.to/47t82bo 

*As an Amazon Associate I earn from qualifying purchases. (At no cost to you.)

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dustyhegge.substack.com