Whether you're an artist, business owner, or employee looking to climb the corporate ladder, you need to be actively participating online as a value-driven content creator. Beyond engaging social media posts, creating content includes fostering relationships with real people on these platforms. This will translate into long-term ROI. I discuss how to prepare to become a Man in the Arena by developing clarity and grit, fine-tuning self-awareness, homing in on your purpose, and just plain old starting NOW.