Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

But what is ‘relevant and valuable content’ that you can create to get your audience engaged? Surely that’s just providing information in an accessible form as people often do by providing blog content, fact sheets and information from their market right?

Well, it is, and indeed that may work for many and certainly for professional services or technical products where people need to understand the nuts and bolts. But for the majority of us who perhaps don’t need to write evidence-based documents or those of us who want to develop a bit of following, that’s not going to be enough to encourage people to come back to us time and time again.

So what are you proposing if say I don’t have loads of interesting titbits at my disposal or say loads on time to throw at developing vast amounts of useful content?

That’s where storytelling comes in. Every one of us business owners has customers or clients. Each of those customers and clients has a reason for coming to us – a story behind their decision to choose us.

So we’re going to talk through on today’s Marketing Menu about how to create those stories and how perhaps we can be a little more creative with our content right? Join us to find our more.