In this episode, I help you understand what the true definition of the word "brand." Depending on who you ask, the definition of branding will vary from person to person. And if you're a church, it's never been more important that you understand what a brand is, and how it goes far beyond your logo and website. I give you an example of how Radio Shack missed the mark on defining their brand, and I help you make it easier to measure how well your brand is doing.