Figuring out what you want to do is fairly straight-forward: find a problem, present a solution. What can be difficult is determining who the people are who have that particular problem and reaching out to them with the solution. Unless you have someone specifically coming to you in need of a solution, it can be hard to validate your idea.

Defining your target audience is all about bringing clarity to your brand. It’s easy to think that everyone needs what you have, but the truth is that if you try to reach every single kind of audience, your brand only becomes more diluted and confusing.

In this episode, we walk you through what a target audience is and the crucial reasons why you need to define it. You’ll learn the value of starting small and the power that comes from learning who you’re trying to reach and how to tailor your message to reach them. Grow a stronger brand by narrowing your focus and reaching the people who truly need what you have to offer.