Heidi Pungartnik is a designer went entrepreneur. She writes and talks about the importance of design in business and helps bootstrapping founders figure out branding, marketing, and conversions over at Design for Founders.

In this episode, we learn 

* Increasing conversions with design

* How to use design templates when just starting out

* Style Tiles - what they are and how to use them to get a professional design on a tight budget

* Why taking design cues from existing businesses can help you increase sales

* Creating a luxury feel with white space

* A/B testing designs

* When to hire a designer

* Design as art vs. design to create better businesses

Links and resources mentioned in this episode

* Free eBook - Design for Founders

* Get the Design for Founders Book

* Find Heidi on Twitter: @heidipungartnik or @design4founders