Wardley Mapping 4 Startups

#003 - Doctrine - Universal principles and best practices that guide strategic decision-making

Listen Later

This podcast summarises the key themes and concepts from the provided excerpts of "Introduction to Wardley Mapping Doctrine". It outlines the core principles of Wardley Mapping, the importance of the Strategy Cycle, and the four phases of implementing effective organisational doctrine.

What is Wardley Mapping?

Wardley Mapping is a strategic tool used to visualise a business's competitive landscape. It helps organisations make informed decisions about where to invest resources for maximum strategic impact. The map is composed of:

  • User Needs: The core requirement a business aims to fulfil.
  • Value Chain: Activities, resources, and capabilities that deliver value to the user.
  • Evolution Axis: Represents the evolution of components from genesis to commodity.
  • Components: Individual elements of the value chain (e.g., technology, processes).
  • Anchors: Fixed points that provide context and stability (e.g., user need).
  • Links and Dependencies: Relationships between components in the value chain.

    • The Evolution Axis

    The Evolution Axis is a crucial element of Wardley Mapping. It highlights how components move through different stages:

    • Genesis: New, poorly understood, high potential.
  • Custom-Built: Better understood, tailored for specific use cases.
  • Product (+Rental): Standardised, widely available.
  • Commodity (+Utility): Ubiquitous, little differentiation.

    • Understanding a component's position on the Evolution Axis informs strategic decisions about investment, build vs. buy, innovation focus, and talent management.

    The Strategy Cycle

    The Strategy Cycle is an iterative process that guides organisations in developing and refining their business strategy. It consists of five key phases:

    1. Purpose and Vision: Define the overarching objectives and aspirations.
  • Landscape: Map out the current competitive environment.
  • Climate: Understand external forces and trends influencing the landscape.
  • Doctrine: Establish universal principles and best practices for decision-making.
  • Leadership: Translate strategy into action and adapt to changes.

    • The Four Phases of Doctrine Implementation

    Wardley Mapping Doctrine is implemented through four distinct phases:

    Phase I: Stop Self-Harm

    This phase focuses on establishing basic awareness and stabilisation within the organisation.

    • Communication: Establish a common language, challenge assumptions, and improve situational awareness.
  • Development: Know your users, focus on user needs, remove bias and duplication, and use appropriate methods.
  • Operation: Know the details of operations.
  • Learning: Implement systematic learning mechanisms with a bias towards data.

    • Example Actions:

    • Conduct user research to understand needs and document findings.
  • Standardise key processes to remove duplication and bias.

    • Phase II: Becoming More Context Aware

    This phase builds upon the foundation of Phase I and emphasises developing contextual awareness and optimising processes.

    • Communication: Promote transparency and openness.
  • Development: Focus on outcomes over contracts, streamline processes (FIRE principles), use appropriate tools, and be pragmatic.
  • Operation: Manage inertia and failure, prioritise effectiveness over efficiency.
  • Learning: Encourage practical experimentation (learning by doing).
  • Leading: Move fast, adopt iterative strategies.
  • Structure: Think small teams, distribute power and decision-making.

    • Example Actions:

    • Implement Agile methodologies for increased flexibility and responsiveness.
  • Decentralise decision-making to empower teams and foster ownership.

    • Phase III: Better for Less

    This phase focuses on continuous improvement and optimisation, achieving better results with fewer resources.

    • Communication: N/A in the provided excerpt.
  • Development: N/A in the provided excerpt.
  • Operation: Optimise flow, prioritise effectiveness over efficiency, do better with less, set exceptional standards.
  • Learning: Embrace a bias towards the new.
  • Leading: Commit to the direction, be the owner, inspire others, embrace uncertainty, be humble.
  • Structure: Seek the best organisational structure, provide purpose, mastery, and autonomy.

    • Example Actions:

    • Benchmark practices against industry leaders to identify areas for improvement.
  • Establish high standards for quality and service to maximise resource utilisation.

    • Phase IV: Continuously Evolving

    This final phase centres on achieving adaptability and strategic agility within a constantly changing environment.

    • Communication: N/A in the provided excerpt.
  • Development: N/A in the provided excerpt.
  • Operation: N/A in the provided excerpt.
  • Learning: Listen to your ecosystem.
  • Leading: Exploit the landscape, recognise that “there is no core.”
  • Structure: Avoid a single culture, design for constant evolution.

    • Example Actions:

    • Regularly scan the external environment for trends, disruptions, and opportunities.
  • Encourage a culture of continuous learning and adaptation at all levels of the organisation.

    • Key Takeaways

    • Wardley Mapping, combined with a strong Doctrine, provides a powerful framework for strategic thinking and execution.
  • The Strategy Cycle and the four phases of Doctrine Implementation work together to guide organisations towards achieving their objectives.
  • By embracing the principles outlined in each phase, organisations can improve communication, enhance development practices, optimise operations, and foster a culture of continuous learning and adaptation.

    • Additional Resources:

    • Original Book: Read the full book on Amazon

    #WardleyMaps #GenAI

    Note:
    This content was generated using Generative AI. While efforts have been made to ensure accuracy and coherence, readers should approach the material with critical thinking and verify important information from authoritative sources.

     

    ...more
    View all episodesView all episodes
    Download on the App Store
    Wardley Mapping 4 StartupsBy Mark Craddock