Part 1, how Heather Chutch got into the business and how to get her attention.

This is Part 1 of a 2 part interview with Heather Church of the New York office of Arnold Worldwide. Listen in for a fun dive into what got Heather into art production as well as some insider tips on how best to grab her attention.

 

Key Takeaways

[:30] Heather introduces Heather Church from the Arnold Worldwide New York office for Part 1 of two podcasts covering how she got into the business and how to get her attention.

[1:15] What was the path that took Heather C. into advertising and ultimately art production?

[3:40] Heather C. talks about her previous jobs, but more specifically the skills those experiences imparted that she uses as an art producer.

[4:24] Heather E. asks if there were any influences that were instrumental in shaping Heather C.’s path and interest in photography.

[7:23] How do photographers get Heather C.’s attention?

[8:14] If Heather C. Likes someone’s work, will she visit their website or social media accounts?

[9:08] Heather E. touches on the importance of photographers building their own relationships with art producers and the reasons she encourages it.

[11:23] On website design, scrolling, thumbnails, organization, etc.

[14:38] How does Heather C. introduce an artist’s information to her team when she’s found an interesting candidate?

[15:54] “Somebody has worked really hard on this project, this is their baby.” Heather E. highlights the reasons why it’s important for photographers to show appreciation for the work that was put in.

[17:11] Heather C. shares an anecdote on the importance of creative call chemistry.

[18:25] Does Heather C. encourage specific conversations or ask specific “chemistry gauging” questions on creative calls?

[20:48] The tables are turned: the art producer asks the rep a question!

[21:16] Heather E. invites listeners to tune in for Part 2 of this episode.

 

Thanks for listening.

 

In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com, visit her website for industry updates, stunning photography and video and the artists behind the work.

 

Mentioned in this episode

Arnold Worldwide

 

More about your host

Heather Elder’s Bio

Heather Elder’s Blog

Heather Elder on Instagram

Heather Elder on Twitter

Heather Elder on LinkedIn

Heather Elder on Facebook

 

More about our guest

Heather Church’s Bio

Heather Church’s website

Heather Church on LinkedIn

Heather Church’s Beauty Smarts program on Instagram

Heather Church’s Beauty Smarts program on Twitter

Heather Church’s Beauty Smarts program on Facebook

Heather Church’s Beauty Smarts program on Pinterest