Share 003 - How ABM & Intent Data Can Fight the Dark Funnel - with Latané Conant

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September 24, 2020

003 - How ABM & Intent Data Can Fight the Dark Funnel - with Latané Conant

42 minutes

Latané is the Chief Market Officer of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless energy.

Latané will share with us today:

Why you don’t need lead magnets anymore.

How AI can identify the buying stage of prospects and personalize messaging accordingly.

Which critical capability makes a good customer data platform to an AMAZING one.

How to predict with 85% accuracy that a cold account is in the buying mode right now.

What's the best hack to personalize messaging.

And what is the fundamental difference between marketing and SaaS marketing

Brought to you by SaaSconversion.io

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By Frank.Buckler