In this episode, Pete and Jeff consider the elements you need to consider when pricing recurring services (such as SEO). 

They talk through the subjects of: 

• Deliverables
• Expenses
• Time
• Profit
• Tax

... and provide a trusted formula for ensuring you are profitable with every service you offer. 

A hugh Shoutout goes to Mike Michalowicz, author of Profit First and Fix This Next (among other titles).