Talk Highlights:

• The evolution of predictive modeling, from drawing maps to machine learning, from the perspective of an industry expert.
• Data democratization.
• Why mobile data is the new “true trade area.”

Speaker Bio:

Larry Salinas has seen the market research industry evolve. From hiring internal Cartographers to leveraging the earliest of computers. Larry splits his time between New Jersey & Portland Maine. Larry built the market research team from scratch for a $7 Bn company. He is a rare combination of experience with a grasp of latest technology. Larry has worked with iconic brands such as Whole Foods, Toys R Us, and more.