In today's episode, Luigi and Vincenzo talk about growing traffic and sales for ecommerce websites by understanding a customer's Lifetime Value (LTV), and the different ways to marketing when trying to acquire and retain customers.

The topics covered in this podcast episode include:

• Pay Per Click (PPC) marketing
• Search Engine Optimisation/Optimization (SEO)
• Social Media Marketing (SMM)
• email marketing
• Net Promoter Score® (NPS)
• Using customers as promoters

We hope you enjoy the episode. #theBIGcommercePodcast

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• Calashock Commerce website