William Warren, founder of the Sketch Effect, breaks down some of the ways he and his organization have adapted (and thrived) in the new world of virtual events. He describes the techniques his business has used to pivot and his predictions for what the future of events could hold. One of our favorite moments was William's idea that “you can’t underestimate the value of doing a technical walkthrough.” Or as we like to say: test, test, and test again!

The Sketch Effect is one of our favorite organizations to partner with. Their live sketch artists draw a visual representation of the content being discussed by the speaker and add so much to any event, be it live or virtual. To learn more about William Warren and his team, visit thesketcheffect.com.