How can you keep moving forward in your business during a global crisis?

Businesses are beginning to open again after shutting down in response to the Covid-19 pandemic. But it will likely be some time before people are comfortable attending art gallery shows and art fairs in large numbers. In the meantime, is it possible to continue growing your art business and earning an income? The answer is absolutely yes. In this episode, Catherine shares three important shifts you can make in your business operations and mindset, which will allow you to pivot and adapt to these new challenges.

Conversation Highlights:

• What questions you should ask yourself before you do anything else in your business;
• Why having a social media presence and offering online sales is more important than ever; 
• What is motivating art collectors and buyers to purchase now; and
• How consistency is critical if you want to achieve your art business goals.

AND — how to “immunize” your art business by prioritizing community and connection over sales.

Links and resources:

• Follow Catherine on Instagram: @catherineorer
• Check out The Artist Entrepreneur for more info and resources!

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