In this session we get a rare peek at some of the type projects and mindset Rod and his team work on in their San Francisco design office, PSY/OPS.

Rod also serves as Adjunct Professor of Type Design at California College of the Arts; and Instructional Lead at (The) Alphabetic Order. His passion for type and teaching are boundless, and he can usually be found experimenting with letters in some form, on screen or off.

Towards the end, Michael Stinson and I discuss why typography is so essential to logotype design and development.

View the show notes here: http://www.typographydojo.com/003

Tweet questions or comments to me @TypographyDojo