This episode of Dodler Consulting discusses the creation of SEO-optimized texts for a better search engine ranking and addressing the target group. It explains what constitutes SEO texts, where to find professional support and the advantages and disadvantages of different providers such as agencies, freelancers and platforms. The skills required to create such texts, important aspects and the role of high-quality content are also highlighted. Finally, methods for measuring the success of SEO texts and the use of AI tools are discussed, supplemented by frequently asked questions on this topic.