“When we understand our fundamental beliefs and truths, it bakes in differentiation, because no two businesses have the same purpose or mission.” - Karley Cunningham

In this episode of The Widest Net, Pam sits down with Karley Cunningham, the first person mentioned in the book, The Widest Net as well as longtime “framily” member and client. Karley is a big thinker, dedicated community builder as well as the Founder, Creative Strategist & Growth Accelerator at Big Bold Brand. 

 

The core of Karley’s work is centered around one powerful strategy that business owners can implement to proactively prevent and resolve core business challenges that can get in the way of their growth and success. This is called the Surefire Strategy. Karley has a lot in store for us this episode and we are excited to go on this journey with her and Pam.  

Here’s what you can expect from this episode: 

 

• Understand the overview of the Surefire Strategy process for your business
• Identify the core focus areas when it comes to developing your brand
• Know the importance of building a brand identity for your business
• Learn how implementing Tiny Marketing Actions leads to sustainable growth
• Learn how a powerful method like the Surefire Strategy is built over the years, developed in partnership with clients and partners

 

 

Resources mentioned in this episode: 

 

• Karley Cunningham - LinkedIn 
• Big Bold Brand Website
• The Widest Net Book by Pamela Slim 

 

Connect with The Widest Net

If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. 

 

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help us reach more entrepreneurs and small business owners just like you. 

Connect with Pam directly on LinkedIn