Today we’re talking to Kristen Ray Keenan, a color and materials designer who’s worked for some of the world’s most iconic brands, including Nike, Ford Motor Company, and others. She’ll share how to create a strong emotional connection with the customer, specifically through the lens of color, material, and texture. Kristen was the material designer for the signature footwear of basketball icons LeBron James, Kevin Durant, and Kobe Bryant, as well as the 2010 model year Shelby GT 500 Mustang and the first generation Ford F-150 Raptor. While product design can involve blood, sweat and tears, once you see your work come to life at global scale- the outcome is so worth it.