The old methods of business no longer work. Times have changed. Most entrepreneurs are taught a system that focuses on marketing and sales. This leads to two (compounding) fatal outcomes. Commoditized products and services. And ineffective, sensationalized marketing. This ends in the intense need to sell, sell, sell. Where Relationship-equity is the after-thought. Leading the business to extreme foundational weakness. To change this, StoryAthletes deploy the two foundational tenets of a Profitable Impact Business to transform people and communities, while achieving superior financial security. Listen in.