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#003 The Marketing & Sales Divide – The Value in the GAP
In many organisations, the divide between the sales and marketing teams cause real problems. Silo working, a blame culture and all while the business is missing the opportunity to close the gap and add more value for customers and prospects, ultimately increasing the chances of winning more business.
In this episode I talk to Grant Leboff from StickyMarketing.com, one the UK’s leading Sales and Marketing experts. He has just published is 5th book – ‘Myths of Marketing’ In January 2020.
KAM, for me, really is a team sport and with marketing departments challenged with ADDING VALUE through content and engagement, it’s so important that account managers and sales teams work collaboratively towards a shared goal – to grow the business with existing clients.
Sales people really are mini-marketeers who, in today’s world OWN their own media channels and therefore double up as media personalities. A media channel without content is useless.
With LinkedIn probably being the platform of choice for most business professionals – Grant shares his 3 top tips for leveraging LinkedIn, with an eye on key account managers.
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𝗚𝗥𝗔𝗡𝗧 𝗟𝗘𝗕𝗢𝗙𝗙 𝗕𝗜𝗢:
Grant Leboff, from StickyMarketing.com, is one of the U.K's leading Sales and Marketing experts. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016. His latest book, ‘Myths of Marketing’ was published in January 2020.
A thought leader in his field, Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.
𝗗𝗔𝗩𝗜𝗗 𝗩𝗘𝗡𝗧𝗨𝗥𝗔 𝗕𝗜𝗢:
David is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK.
David is a Speaker, Author and Performance Coach with more than a decade of hands-on and consultative experience in sales and management roles in the leisure, entertainment and telecoms industries.
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By David Ventura | KAMGURU.com
5
22 ratings
In many organisations, the divide between the sales and marketing teams cause real problems. Silo working, a blame culture and all while the business is missing the opportunity to close the gap and add more value for customers and prospects, ultimately increasing the chances of winning more business.
In this episode I talk to Grant Leboff from StickyMarketing.com, one the UK’s leading Sales and Marketing experts. He has just published is 5th book – ‘Myths of Marketing’ In January 2020.
KAM, for me, really is a team sport and with marketing departments challenged with ADDING VALUE through content and engagement, it’s so important that account managers and sales teams work collaboratively towards a shared goal – to grow the business with existing clients.
Sales people really are mini-marketeers who, in today’s world OWN their own media channels and therefore double up as media personalities. A media channel without content is useless.
With LinkedIn probably being the platform of choice for most business professionals – Grant shares his 3 top tips for leveraging LinkedIn, with an eye on key account managers.
- - -
𝗚𝗥𝗔𝗡𝗧 𝗟𝗘𝗕𝗢𝗙𝗙 𝗕𝗜𝗢:
Grant Leboff, from StickyMarketing.com, is one of the U.K's leading Sales and Marketing experts. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016. His latest book, ‘Myths of Marketing’ was published in January 2020.
A thought leader in his field, Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.
𝗗𝗔𝗩𝗜𝗗 𝗩𝗘𝗡𝗧𝗨𝗥𝗔 𝗕𝗜𝗢:
David is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK.
David is a Speaker, Author and Performance Coach with more than a decade of hands-on and consultative experience in sales and management roles in the leisure, entertainment and telecoms industries.
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